What I really Think of the Immediate Edge

Now that the Thirty Day Challenge has ended, many people’s thoughts turn to the Immediate Edge and whether this paid membership/subscription program might be right for them.

It’s a subject I get asked about a lot so I thought it wise to give my honest opinion about the Immediate Edge.

First, I think I should explain what the Immediate Edge is for those who don’t already know. It was the brainchild of Dan Raine, an exceptional online marketer, who now with Ed Dale and their combined teams teaches online business and marketing strategies and tips, as well as provides excellent tools members can use to make life easier.

Basically, a program that gives its members the “edge” over their online competitors.

Secondly, for folks who don’t know me, and in the interest of full disclosure, I should point out that Ed and Dan are two of the people I respect the most online. They are excellent businessmen and have an equally talented team of staff and interns. As a result of the respect I have for them, I volunteer as a moderator on their Thirty Day Challenge forum, and I have been a paid-up member of the Immediate Edge since its creation (note that I pay for it and have been happy to pay for it even during the Beta trial).

Naturally, I am going to be writing quite positive stuff about the program…

But I hope this review will also explain why the Immediate Edge won’t be for everyone.

The Immediate Edge is for you if:

• You are a Thirty Day Challenger who has grasped the concepts of the Challenge , made some money/found a good niche, and are ready to move on to the next level.

• You are in Internet Marketing, whether running a niche business or promoting an offline business, and need more strategies for growing your business, as well as the tools to make it easier.

• You are ready to take massive continuous action on your IM business.

It is worth noting that the strategies taught by Dan, Ed and the team are usually “borrowed” by others and appear 6 to 12 months later being taught in a different guise, so you really are ahead in the game (a particular bonus if you are in a fiercely competitive niche).

The Immediate Edge is NOT for you if:

• You have found the Thirty Day Challenge concepts and process hard to grasp and are still not making it work (please go back over all the free training).

• You (whether Thirty Day Challenge or otherwise) need a lot of hand holding and guidance. If you rely heavily on membership forums to help you, you are probably not going to find that support in the Immediate Edge. The Edge has just introduced a members’ forum but it is not aimed at being a support mechanism or offering extra training. It is simply a place for a meeting of minds and some discussion. Dan and Ed’s ethos for the Immediate Edge is very much about taking action and not using the site to socialise.

• You need things to appear at a regular time or when promised. Dan and Ed try to keep to agendas but they are not well-known for their “punctuality”. This is partly due to behind-the-scenes work and testing strategies or creating tools (these things never run to plan). When they do deliver, they well and truly OVER deliver, but if you are going to become frustrated expecting training and updates to appear on certain days, you probably shouldn’t join.

Nowadays, I don’t subscribe to any other membership sites apart from the Immediate Edge. Most of my subscriptions are tool based. There comes a time when you have to stop learning and start doing, and I find that the Immediate Edge offers me more than enough to do and implement (and I still haven’t done it all).

Feel free to ask any further questions about the Immediate Edge in the comments section – I’m sure I will have missed something. If you already feel the Immediate Edge will be a good ‘fit’ for you and your needs then they are offering a free 14 day trial for a limited time – I suggest you head over there and check it out.